Market Research

Researching the Market

Does market research in games stifle creativity? What about fresh ideas that gamers don’t realize they want yet? These are important and valid criticisms, however, research, in general, is critical. Especially if you're investing a significant amount of time or money into creating a game. It's important to know similar games that have been released, to know what's been successful, to know what's failed, and to find an audience.

Is Your Indie Game Viable? How to Research the Market
Cassia Curran from WINGS (~17 minutes)

Player expectations can have a really strong impact (on success). If the player sees a fast-paced competitive game and then sees the artwork is cutesy... they may not pick up on the fact that they would enjoy it.

Know Your Market: Making Indie Games That Sell
Erik Johnson from Infinite Monkeys