I’m a passionate digital marketer who started my career performing and producing theatre. I witnessed how, despite the talent and dedication of my colleagues and I, show attendance disappointed night after night. Motivated to help solve this problem, I transitioned to the administrative side of performing arts, spending 5 years focused on digital and social marketing for regional theatres like Tony Award-winning Long Wharf Theatre.
Some people may think it’s especially difficult for non-profit organizations to harness the power of social media, but I don’t. These organizations have beautiful photos, compelling videos, devoted advocates, and valuable missions. The problem exists in knowing how to leverage these assets to create success—that’s where I come in.
In my current role as a social media professional at Quinnipiac University, I meld my lifelong love of storytelling with data-driven strategy and a hunger to stay up to date with the latest tools and best practices. My job is about fostering connection and creating pride in the vibrant community I serve.
I hold a B.A. from Barnard College, Columbia University and am currently pursuing a M.S. in Interactive Media and Communications from Quinnipiac University.
In my offline time, I enjoy asking for life advice from my cat, seeking European train route dominance in Ticket to Ride, and eating too many Oreos.
“You must do the thing you think you cannot.”
– Eleanor Roosevelt