ICM 500 DC Gamification

ICM 500 DC Gamification Schedule

This schedule is subject to change, so check it frequently. I will be adding project milestones as the class progresses as we determine what things you need to know how to build specific gamification platform.

Gamification is the use of game techniques and game rewards in non-game contexts to motivate users to perform a variety of activities.

Week 1:

May 18

Reading: Rock, Paper, Scissors Chapters intro - Ch. 3

Introduction to the class. To understand Gamification, we have to understand the basics of game theory.

Week 2:

May 25

Reading: Reading: Rock, Paper, Scissors Chapters 4-6

Due: pick a week in which to do your presentation (send me an email and I'll update the syllabus.

Presentation:

Week 3:

June 1

Reading: Bogost thinks gamification is bullshit and he also calls it exploitationware.

Does it have to be? Can we do better? That is our challenge. Here is the history of gamification in a picture...

Presentation:

Week 4:

June 8

Reading: Janet Murray has another take on this issue as does Zichermann.

As we consider uses of this methodology we want to avoid its potential insidious uses and focus on doing it well and without exploiting or tricking participants.

Presentation: Gerrit DeVries and Spencer Church

Week 5:

June 15

Gamification initiatives in healthcare

Reading: This general article on initiatives in healthcare, and Gamification: What It Is and Why It Matters to Digital Health Behavior Change Developers by Brian Cugelmann

Presentation: Jill Flegel

Week 6:

June 22

Reading: Read the intro and conclusions of this article on theeffect of feedback from others on pro-health behavior. Also take a look at the summary of this article and the other articles listed at the bottom of the page.

Due: proposal for first gamification solution

Presentation: Robert Graham

Week 7:

June 29

Gamification initiatives in education

Reading: James Paul Gee's book is a classic. Here is a synthesis of his views on the role of games in education This is an example of how practitioners are being instructed to implement gamification in education

We will be applying some of Bogost's critiques to the systems described in the latter article.

Presentation: Casey Jones

Week 8:

July 6

Reading: The following are reports of actual implementation of gamification strategies in different educational environments: technical higher education, online education, and High School

Presentation: Sarah Sangregorio

Week 9:

July 13

Due: Wed. July 15 First gamification solution

Gamification initiatives in business and PR

Reading: There are a couple of rock stars in the gamification for business universe. Werbach is one of them Here are some descriptions of initiatives (read the first post about identifying co-workers) at Oracle and here is Microsoft and specifically with Ross Smith.

Presentation: Alyna Torres

Week 10:

July 20

In addition to using gamification internally to motivate employees, another use is in fostering brand loyalty. This is complex though as it has now been done and overdone in so many contexts that consumers are disengaging.

Reading: This article makes some good points. This summarizes and explains how to use BunchBall's platform. Browse this listing and take a look at the enormous range of iniatiatives in this area

Analytical Paper due on Blackboard July 21 at 5pm.

Presentation: Andrea Wolanin

Week 11:

July 27

Implementation platforms and challenges

Reading: Take a look at Conductrr, Gigya, Mozilla Badges, Badgeville

We will discuss the costs, issues and considerations of implementing gamification programs in different settings and for different audiences.

Show progress to date on platforms

Presentation: Liye Zhang

Week 12:

August 3

Reading: Review of 4 other students' final gamification projects

We will discuss all the gamification platforms produced by students in the class, consider how usable/effective they are and how well they integrated the readings and research we covered in the class.

August 8 - Second gamification solution final presentation


	Gamification is the use of game techniques and game rewards in non-game contexts to motivate users to perform a variety of activities.
	Week 1: May 18	Reading: Rock, Paper, Scissors Chapters intro - Ch. 3 Introduction to the class. To understand Gamification, we have to understand the basics of game theory.

	Week 2: May 25	Reading: Reading: Rock, Paper, Scissors Chapters 4-6 Due: pick a week in which to do your presentation (send me an email and I'll update the syllabus. Presentation:

	Week 3: June 1	Reading: Bogost thinks gamification is bullshit and he also calls it exploitationware. Does it have to be? Can we do better? That is our challenge. Here is the history of gamification in a picture... Presentation:

	Week 4: June 8	Reading: Janet Murray has another take on this issue as does Zichermann. As we consider uses of this methodology we want to avoid its potential insidious uses and focus on doing it well and without exploiting or tricking participants. Presentation: Gerrit DeVries and Spencer Church

	Week 5: June 15	Gamification initiatives in healthcare Reading: This general article on initiatives in healthcare, and Gamification: What It Is and Why It Matters to Digital Health Behavior Change Developers by Brian Cugelmann Presentation: Jill Flegel

	Week 6: June 22	Reading: Read the intro and conclusions of this article on theeffect of feedback from others on pro-health behavior. Also take a look at the summary of this article and the other articles listed at the bottom of the page. Due: proposal for first gamification solution Presentation: Robert Graham

	Week 7: June 29	Gamification initiatives in education Reading: James Paul Gee's book is a classic. Here is a synthesis of his views on the role of games in education This is an example of how practitioners are being instructed to implement gamification in education We will be applying some of Bogost's critiques to the systems described in the latter article. Presentation: Casey Jones

	Week 8: July 6	Reading: The following are reports of actual implementation of gamification strategies in different educational environments: technical higher education, online education, and High School Presentation: Sarah Sangregorio

	Week 9: July 13	Due: Wed. July 15 First gamification solution Gamification initiatives in business and PR Reading: There are a couple of rock stars in the gamification for business universe. Werbach is one of them Here are some descriptions of initiatives (read the first post about identifying co-workers) at Oracle and here is Microsoft and specifically with Ross Smith. Presentation: Alyna Torres

	Week 10: July 20	In addition to using gamification internally to motivate employees, another use is in fostering brand loyalty. This is complex though as it has now been done and overdone in so many contexts that consumers are disengaging. Reading: This article makes some good points. This summarizes and explains how to use BunchBall's platform. Browse this listing and take a look at the enormous range of iniatiatives in this area Analytical Paper due on Blackboard July 21 at 5pm. Presentation: Andrea Wolanin

	Week 11: July 27	Implementation platforms and challenges Reading: Take a look at Conductrr, Gigya, Mozilla Badges, Badgeville We will discuss the costs, issues and considerations of implementing gamification programs in different settings and for different audiences. Show progress to date on platforms Presentation: Liye Zhang

	Week 12: August 3	Reading: Review of 4 other students' final gamification projects We will discuss all the gamification platforms produced by students in the class, consider how usable/effective they are and how well they integrated the readings and research we covered in the class. August 8 - Second gamification solution final presentation Presentation: